Keenan Named NYRA SVP, Chief Experience Officer

The New York Racing Association, Inc. (NYRA) has appointed Katie Keenan as the new Senior Vice President and Chief Experience Officer (CXO), the track said in a Wednesday release.

Keenan is a global live event and venue operations executive with two decades of sports industry experience. Prior to joining NYRA, she was Vice President for Live Events & Operations at the National Football League (NFL), where she led the planning and delivery of the NFL's marquee events including the Super Bowl, NFL Draft, and NFL International Series Games.

As CXO, Keenan will develop and implement strategies focused on providing a premier on-track experience for fans, racing participants and stakeholders. Accordingly, she will oversee NYRA's hospitality offerings and guest-facing operations.